In the fast-growing beauty industry, more brands are turning to private-label manufacturing to bring their products to life quickly and cost-effectively. Two of the most common production models are OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer). While both help brands launch customized products, they serve different needs and business goals.

What is OEM?

OEM stands for Original Equipment Manufacturer. In this model, the buyer (you) provides the product design, specifications, and packaging concepts, while the manufacturer is responsible for producing the item exactly as instructed.

OEM is ideal for brands that:

• Have a clear product idea and formula

• Want to maintain full creative control

• Need custom packaging and branding

• Are looking for exclusivity and unique positioning

Example: You design a white-handled brush set with specific bristle shapes and packaging, and the manufacturer produces it under your brand name.

What is ODM?

ODM stands for Original Design Manufacturer. In this model, the manufacturer provides pre-designed products that the buyer can rebrand and slightly modify if desired (e.g., color, logo, packaging). It’s a faster and more affordable solution to launch a product line.

ODM is perfect for brands that:

• Are launching quickly or testing a new market

• Need ready-made, proven designs

• Prefer lower MOQs and reduced R&D costs

• Want to focus more on marketing and sales

Example: You select a trending brush set design from the supplier’s catalog, add your logo and packaging style, and start selling within weeks.

Which Option Should You Choose?

There is no one-size-fits-all answer. OEM gives you control and exclusivity, while ODM provides speed and convenience. Many successful beauty brands start with ODM to reduce time to market, then switch to OEM once they understand customer preferences and have stronger brand identity.

Why Choose BEILI for Your OEM/ODM Beauty Projects?

At BEILI, we specialize in both OEM and ODM cosmetic brush solutions for global clients. Whether you're looking to create a fully customized makeup brush line from scratch (OEM), or need ready-to-brand professional sets (ODM), we provide:

• ✔ High-quality materials (cruelty-free bristles, solid wood handles, etc.)

• ✔ Low MOQ options for startups and indie brands

• ✔ In-house design and packaging support

• ✔ Fast sampling and production lead time

• ✔ 10+ years of experience in private label export

Join over 1,000 satisfied clients who trust BEILI to bring their beauty vision to life.